Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods
نویسندگان
چکیده
منابع مشابه
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) industry
In presenting this dissertation as a partial fulfillment of the requirements for an advanced degree from Georgia State University, I agree that the Library of the University shall make it available for inspection and circulation in accordance with its regulations governing materials of this type. I agree that permission to quote from, to copy from, or publish this dissertation may be granted by...
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ژورنال
عنوان ژورنال: Journal of Marketing Theory and Practice
سال: 2010
ISSN: 1069-6679,1944-7175
DOI: 10.2753/mtp1069-6679180202